Setting Goals for your Handmade Business

It’s the time of year when everyone takes a look back at the past year and asks themselves, “What can I do better?” 

And while it’s natural (and good) to make your business goals part of that, it’s equally important to make sure the goals are reasonable. Setting unreasonable goals for yourself is a recipe for failure and disappointment.

A good goal should be:

  1. reasonable
  2. attainable (and by that, I mean it’s something in your control)
  3. proactive

 

Felt home decor flower by IngerMaaike

 

A common goal I see for handmade business owners is setting a milestone with sales. And while the milestone itself may not be unreasonable, I don’t like this kind of goal because there are too many variables that determine sales. And a lot of them are out of our control.Read more…