BlogCrafty Business Advice

6 Secrets to Twitter Success for a Handmade Business

Lots of people know that social networking can be great marketing tools for your handmade business, but not as many people know how to use them effectively. Have no fear! These 6 trusty tips will have you tweeting in no time!

1. Don’t just tweet about sales and new listings, people learn to tune that stuff out. Tell people about yourself, your day, your thoughts. Try to make it interesting and specific. Just tweeting a random thought with no context is going to get ignored.

Bad: OMG, watch where you’re going, psycho.

Good: I wish grocery carts had car horns attached to them.

Apparently I’m not alone.

2. When you do tweet about sales and new listings, try to think of a way to make it stand out from all the other sales and ads people see on Twitter and everywhere else. You’re not a big corporation (and that’s a good thing), so don’t sound like one. People have learned to ignore blatant commercials. Give a personal touch to your sales tweets.

Bad: I just listed this new top for sale in my shop: [link]

Good: I love the color of this top: [link]

3. Don’t think about it too much, or you’ll get overwhelmed. It’s okay to sometimes be too lazy to come up with something clever and to just say, “Check out my website! [link]“.

4. Interact with your followers. You don’t have to become BFFs and remember their birthday and favorite color, but when someone compliments your items or your website, say thank you! I’ve found it works well to retweet their tweet with my Thank You attached.

5. Before you sign off for the night, tweet your website or your product so that for the next 8-12 hours, anyone that checks your twitter account will see a link to your creations instead of “Mmmm… spaghetti for dinner.

6. Try to tweet at least once a day. No one is interested in following a dead account.

 

8 thoughts on “6 Secrets to Twitter Success for a Handmade Business

  1. Thanks so much for the tips. I feel like I fail miserably with twitter despite having a high number of followers. I have my facebook fan page set up to auto-tweet my fan page posts and generally don’t do much else with twitter because I don’t know what to do to get click throughs and responses and re-tweets.

  2. Holy crapola. I do not understand Twitter at all but your article just helped to demystify it a bit more. To me, it’s always been like facebook – on crack!

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