BlogCrafty Business Advice

Crafty Business Advice: Make your handmade goods truly unique.

I’ve read your article about pricing, and while I love the theory of pricing based on labor and I agree that my skills should be at least $20 or more, who in the world would pay $60 for a little scarf just because it’s handmade?

Take a look at Etsy and there are plenty of scarves selling (just check the seller’s sold items and number of sales) for $60 and more. Yes, there really are people who will pay the price of handmade simply because they appreciate the time, and they value the quality.

There are even more people who will pay a premium if it’s really something special- perhaps it’s because you use the highest quality fibers, or dye the yarn yourself in patterns and colors no one has seen before, or because the particular crochet pattern is something unique.

Rococo Knit Shawl / Wrap by ElenaRosenberg

This is where the frustration comes from when people say, “I could get that for $5 at Walmart.” Because no- there is not a single item in my shop you could get a Walmart. Yes, you can buy a dress at Walmart or a dress from me, but they are certainly not the same dress. Not even close.

That being said, if you are selling something that really could be had for $5 at Walmart, then that may be a problem. It would be very difficult to compete directly with the largest retailer in the world- even other large retailers have failed at that.

The trick is to find that magic “something” that makes people go, “Oh! I really can’t get that anywhere else!” That takes the competition right out of the game.

One thought on “Crafty Business Advice: Make your handmade goods truly unique.

  1. I just started making cards. I have already heard ” I wouldn’t pay $3.50 for that”. And the same people go into Hallmark and drop a lot more for a mass made card. I’ll just ignore the negative people out there. And like you wrote, naysayers can suck it.

Leave a Reply

Your email address will not be published. Required fields are marked *