BlogCrafty Business Advice

Is it legal to mention the brand name of a yarn in my shop listing?

Today’s Crafty Business Advice Question comes from Heather.

I was wondering: Is it legal to mention the brand name of a yarn used when selling an original knitted design? Does this involve copyright law? I hope I am not doing anything wrong in mentioning the brand name along with fiber content of a yarn used.

Technically they could ask you to stop using their name, since it could be considered a trademark violation. However, this usually seems to be an issue with licensed t-shirts (which, you could argue, aren’t really intended as craft supplies) and licensed fabric (which is usually printed with a warning about being “for personal use only”). 

Sock Organic Merino “Ino” Purple Semi Solid by Gynx Yarns

I would imagine most supply companies would be ecstatic to have their customers getting the word out about their product. You’re essentially advertising for them for free!  I would be surprised if you ever ran into any trouble with it.

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