Loft 415 Clothing

A few weeks ago I snagged 3 awesome tops from the awesomely talented Hope of Loft 415. If her shop looks familiar but the name doesn’t ring a bell, she used to go by Label of Hope.

I’ve been a fan of Hope since her Ebay days, and one of the things I’ve always admired about Hope’s style is that she seems to effortlessly blend wear-ability and elegance. (I almost wrote elegant-ness.)

When the tops arrived, I almost didn’t know what to do with them. Real grown up clothing!

Because, you know, everyone assumes, “Hey, you’re a fashion designer, I bet your closet is amazing.” But the truth is I almost never ever make stuff for myself. Usually once a year on my birthday I sit down and sew for myself, and now let’s all stop and ponder how sad it is that I’m sitting at the sewing machine ON MY BIRTHDAY.

(Plus I don’t know if you can call any of my stuff “grown up”. Sometimes I think the 5-year-old Me that was obsessed with sequined granny sweaters is the one making all of the design decisions for SmarmyClothes.)

On a daily basis, I tend to dress like I did in 7th grade.  Today for example I’m wearing a pair of jeans with a giant hole in the knee and a novelty Halloween shirt that’s printed to look like a mummy’s wrap. Très chic.

But hey, I’m gonna shut up now and show you the swanky duds.

This is my favorite of the three, perhaps because it’s the further from what I normally wear. It’s pink! And pretty! There are no soup stains on it!


There’s this awesome little lace detail on the sleeve!


This blue one has all this stitching detail. I love how this one and the pink one are tone-on-tone. They each have about 5 different fabrics mixed together, but it looks so RIGHT. When I mix fabrics I tend to get a little carried away and go, “Neon pink? Now I think we need some acid green! And fluorescent orange!” (Subtlety is not my strong suit.)


This one I’m calling my nerdy secretary shirt. I need some glasses, stat!


Royal blue and burgundy? I never would have thought to put those together, but they look so perfect!

Check out the Loft 415 shop here.

And give it a LIKE on Facebook here!


My name is Alexis. I have a craft addiction. This is my story. also check out: (my clothes) (my tutorials)

Posted in Buy Handmade, Indie Designer Spotlight Tagged with: , , , , , ,
4 comments on “Loft 415 Clothing
  1. Maria G. says:

    Wow you got some awesome tops there. I like the blue top first and then, the pink top with the lace detail. Label of Hope sounds more familiar to me because some of my friends mentioned the store to me one time. I just wasn’t able to visit it myself. But now that I’ve seen your cool tops, I guess I am going to snag some awesome tops myself too.

  2. hope says:

    I need to have you model for me all the time. You look amazing in these!

  3. laura says:

    I love your website…really. Your tutorials are very, very helpful and I think you’re just a doll!

    The reason I am writing is to say that you are a very gracious person. I think that it’s exceptionally cool of you to plug another person’s clothing line (loft 415) on your site. I don’t know a lot of people who would be so generous…good for you!

    Thanks again for your awesome site and Happy Halloween!

    Love, laura

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