So You Wanna Be An Indie Fashion Designer – Part 2

In the Beginning
So you think you’ve got the skill down, and you’re ready to start selling? Fantastic. But not so fast, my friend. There are a few things to consider first.

Buy Handmade v-neck shirt by phippsart

Find a Niche
Before you can start making cash, you need to know what you’re going to sell and who you plan on selling it to. In my opinion, the best and easiest way to be a successful indie designer is to find a small, specific group of people to sell to, at least in the beginning.

Too often people try to cater to everyone, when they’d be better off focusing on a smaller group. You are not Wal-Mart. You can not compete with Wal-mart (at least not directly). You need to be the Anti-Wal-mart! High quality, hand made, unique goods are how you indirectly compete with big business. Offering a product or a unique design that people can only get from you is going to be what separates you from the competition and motivates customers to come back for more.Read more…