It’s the time of year when everyone takes a look back at the past year and asks themselves, “What can I do better?”
And while it’s natural (and good) to make your business goals part of that, it’s equally important to make sure the goals are reasonable. Setting unreasonable goals for yourself is a recipe for failure and disappointment.
A good goal should be:
- attainable (and by that, I mean it’s something in your control)
A common goal I see for handmade business owners is setting a milestone with sales. And while the milestone itself may not be unreasonable, I don’t like this kind of goal because there are too many variables that determine sales. And a lot of them are out of our control.Read more…