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Crafty Business Advice: Make your handmade goods truly unique.

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I’ve read your article about pricing, and while I love the theory of pricing based on labor and I agree that my skills should be at least $20 or more, who in the world would pay $60 for a little scarf just because it’s handmade?

Take a look at Etsy and there are plenty of scarves selling (just check the seller’s sold items and number of sales) for $60 and more. Yes, there really are people who will pay the price of handmade simply because they appreciate the time, and they value the quality.

There are even more people who will pay a premium if it’s really something special- perhaps it’s because you use the highest quality fibers, or dye the yarn yourself in patterns and colors no one has seen before, or because the particular crochet pattern is something unique.

Rococo Knit Shawl / Wrap by ElenaRosenberg

This is where the frustration comes from when people say, “I could get that for $5 at Walmart.” Because no- there is not a single item in my shop you could get a Walmart. Yes, you can buy a dress at Walmart or a dress from me, but they are certainly not the same dress. Not even close.

That being said, if you are selling something that really could be had for $5 at Walmart, then that may be a problem. It would be very difficult to compete directly with the largest retailer in the world- even other large retailers have failed at that.

The trick is to find that magic “something” that makes people go, “Oh! I really can’t get that anywhere else!” That takes the competition right out of the game.

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How To Photograph Your Product For Dummies, by A Dummy

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I will preface this post with the admission that I really am a dummy when it comes to photography. I don’t know many technical terms, I’ve never taken a class… I’ve learned it all through trial and error.

There are a few key components that you’ll need, but aside from the camera, they’re not too expensive (and in some cases, free), so don’t fret, my pet.

girlcamera

What you need:

a camera – Your phone doesn’t count.

light – Natural daylight is the best!

a tripod – I guess if your phone can go on a tripod and takes decent pictures, I’ll let you slide…

 

Natural light + tripod = kickass photos

 

Optional items:

a backdrop – I use a cheapo bed sheet. It’s not the prettiest or most professional, but it works.

a remote for your camera – If you’re the model and photographer, this will make your life a million times easier. I got mine from Amazon.

additional lighting – The more “daylight-like”, the better. See the bottom of this post for a link to a great tutorial for lighting on the cheap.

 

Read more…

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Super Deal! 500 business cards for free!

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prod_businesscardOvernightPrints is offering 500 free business cards, all you have to do is pay the shipping!

This is a really good way to get hang tags for your product for free-  Get the cards printed with your logo, punch a hole in it, and then attach it to your goods.  Voila! High quality printed hang tags for cheap!

You could even get a smaller logo printed 2-3 times on one card to double or triple your savings, especially if you prefer smaller tags.

And of course, you could always just get them as business cards. I had some printed that can double as a business card and a hang tag.


High Quality Printing at Low Prices!