Crafty Business Advice: Make your handmade goods truly unique.
Take a look at Etsy and there are plenty of scarves selling (just check the seller’s sold items and number of sales) for $60 and more. Yes, there really are people who will pay the price of handmade simply because they appreciate the time, and they value the quality.
There are even more people who will pay a premium if it’s really something special- perhaps it’s because you use the highest quality fibers, or dye the yarn yourself in patterns and colors no one has seen before, or because the particular crochet pattern is something unique.
This is where the frustration comes from when people say, “I could get that for $5 at Walmart.” Because no- there is not a single item in my shop you could get a Walmart. Yes, you can buy a dress at Walmart or a dress from me, but they are certainly not the same dress. Not even close.
That being said, if you are selling something that really could be had for $5 at Walmart, then that may be a problem. It would be very difficult to compete directly with the largest retailer in the world- even other large retailers have failed at that.
The trick is to find that magic “something” that makes people go, “Oh! I really can’t get that anywhere else!” That takes the competition right out of the game.